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Packaging Research In Food Product Design And Development |
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Publisher's Remarks:
"Packaging Research in Food Product Design and Development" is the first book to comprehensively address the issues of graphics design and visual concepts, from a systematic, scientific viewpoint, yet with business applications in mind. Positioned specifically for foods and beverages, "Packaging Research in Food Product Design and Development" uniquely combines consumer liking, segmentation and "how to" business methodology with a detailed treatment of the different facets of concept research.
Product Detail:
Author: Moskowitz, Howard R.
Author: Lawlor, John Benedict
Author: Gupton, Aurea
Publisher: Blackwell Pub Professional,
Content Language: English
Book,
Hardcover: 280 pages
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