Annotations:
This is an ideal guide for newcomers to the business, as well as experienced operators. In addition to basic operational practices, this book will demonstrate how to: increase impulse sales and improve presentation, utilize merchandising fixtures and techniques, cross-merchandising, point-of-purchase materials and develop a product sampling program. Never before has so much practical information about the bakery business been offered in one book. While providing detailed instruction and examples, the book covers: - Finding a location that will bring success- Writing a winning business plan (the companion CD-Rom has the actual business plan you can use in MS Word)- How to buy and sell a bakery- Profitable product planning and basic cost-control systems- Sample floor plans, diagrams- Successful kitchen management- Equipment layout and planning- Food safety and HACCP- Successful kitchen management- Successful food and beverage management- Sales and marketing techniques- Pricing formulas and food service computer systems that save time and money- Hiring and keeping a qualified, professional staff- New IRS tip-reporting requirements- Managing and training employees- Generating high-profile public relations and publicity, plus low-cost internal marketing ideas- Low- and no-cost ways to satisfy customers, build sales and bring customers back- Accounting and bookkeeping procedures, auditing, successful budgeting and profit planning development- Thousands of great tips and useful guidelines

Publisher's Remarks:
This is an ideal guide for newcomers to the business, as well as experienced operators. In addition to basic operational practices, this book will demonstrate how to: increase impulse sales and improve presentation, utilize merchandising fixtures and techniques, cross-merchandising, point-of-purchase materials and develop a product sampling program. Never before has so much practical information about the bakery business been offered in one book. While providing detailed instruction and examples, the book covers: - Finding a location that will bring success- Writing a winning business plan (the companion CD-Rom has the actual business plan you can use in MS Word)- How to buy and sell a bakery- Profitable product planning and basic cost-control systems- Sample floor plans, diagrams- Successful kitchen management- Equipment layout and planning- Food safety and HACCP- Successful kitchen management- Successful food and beverage management- Sales and marketing techniques- Pricing formulas and food service computer systems that save time and money- Hiring and keeping a qualified, professional staff- New IRS tip-reporting requirements- Managing and training employees- Generating high-profile public relations and publicity, plus low-cost internal marketing ideas- Low- and no-cost ways to satisfy customers, build sales and bring customers back- Accounting and bookkeeping procedures, auditing, successful budgeting and profit planning development- Thousands of great tips and useful guidelines

Product Detail:

Author: Fullen, Sharon L.

Publisher: Atlantic Pub Co (fl), 6/1/2004

Content Language: English

Book,

Paperback: 288 pages

Weight: 0.73 lbs.

Dimensions: L: 8.09 in. x W: 5.27 in. x H: 0.65 in.

Comes with Illustrations

Comes with the following Accessory: Cdrom