Annotations:
The overlying purpose of this book is to construct a communication based approach to risk communication. In doing so, this book establishes a message-centered focus to risk communication. Section one of the book establishes definitions and parameters of risk communication, identifies the complex audience expectations for risk messages, and introduces a model of best practices for effective risk communication. In section two, the best practices are applied in four robust case studies. Section three includes chapters devoted to developing a mindful approach to risk communication, ethical considerations of risk communication, and a final chapter that discusses future developments of risk communication.

Publisher's Remarks:
The overlying purpose of this book is to construct a communication based approach to risk communication. In doing so, this book establishes a message-centered focus to risk communication. Section one of the book establishes definitions and parameters of risk communication, identifies the complex audience expectations for risk messages, and introduces a model of best practices for effective risk communication. In section two, the best practices are applied in four robust case studies. Section three includes chapters devoted to developing a mindful approach to risk communication, ethical considerations of risk communication, and a final chapter that discusses future developments of risk communication.

Product Detail:

Author: Sellnow, Timothy L.

Author: Ulmer, Robert R.

Author: Seeger, Matthew W.

Publisher: Springer Verlag Gmbh,

Content Language: English

Book,

Hardcover: 185 pages

Weight: 0.9 lbs.

Dimensions: L: 9.3 in. x W: 6.1 in. x H: 0.6 in.

Comes with Illustrations